Monday, August 20, 2012

TCM Clinics Ruining The Image Of Advertising Traditional Medicine

Employees in the alternative healing place in Kalibata, South Jakarta area, meracik herbal remedy, Saturday (3/12). Medicinal plant originated in a number of regions in Indonesia, including a nest of ants from Papua.

JAKARTA, KOMPAS.com — a trend back to nature give overwhelming influence in the development of traditional medicine, or according to WHO is known as a traditional medicine. Not only China, because in India, Thailand, Germany, even Americans vying to develop the treatment.

This gave rise to the trend of traditional medicine supply and demand in the community. Competition antarpengobatan this was created, including how to offer medicinal products to consumers. "Here's how pass medical services ad included on television as we have witnessed," said Director of Bina Healthcare traditional, alternative, and Complementary from Dirjen Bina Nutrition Health Ministry, Dr. Abidinsyah Siregar, currently Broadcasting Commission DHSM menyambangi Indonesia (KPI) in Jakarta, Wednesday (15/8/2012).

Advertisement services traditional chinese medicine treatments (TCM) which have got a reprimand KPIS, according to Abidin, not only a matter of ethics violations and the procedures for advertising alone. Further, TCM clinic, such as ad ad ad Clinic Tong Fang, Cang Jiang Clinic of TCM, and Tay Shan, harm advertising image of traditional medicine services.

Wiranata, Chairman of the Board of the Martani Headquarters (DPP) Bond Naturopatis Indonesia, agreed that the testimony of TCM on television advertising detrimental to the traditional pengobat that are running his business in accordance with the Government. He supported KPIS and regulate the TCM ad Kemenkes votes out of pakem.

"Before, there has never been a member of our advertising products such as TCM is third. Our image of China in the community. But, with the penindakan firm then the premises so more protected sinse, "he said.

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