JAKARTA, KOMPAS.com -testimony of three Clinic medical Advertising in traditional China was not fully tested on Film Censorship (LSF). Advertisements on television not everything through LSF filtering.
Deputy Chairman of the Broadcasting Commission (KPI) Indonesia Nina Mutmainnah has been asked about the appropriateness of the contents of the three traditional Chinese medicine ads (TCM) to the LSF. LSF stated that third ad that gets a reaction from the public, medical and it can be broadcast repeatedly on television without passing through screening sensor LSF.
"LSF said no all ads through them. These three ads including the TCM do not pass by LSF, "said Nina in a joint statement the KPIS and the Ministry of health, Wednesday (15/8/2012).
On that occasion, a special Staff Minister of Health Technology and Health, Globalization, Purwadianto Agus asserts that proof of certificate pass health care product sensor can appear on television the absolute indicated. Especially when those ads tend to give the effect of misleading and harm the community.
"If it was up to the public, it should harm the ads were cancelled and legally processed. All parties need to think its fixed procedures. May need to be more sensitive in the substance of advertising so as not disturbing the public, "said Agus.
Ads that aired on TCM vivid television, said Agus, not only violates the provisions of the regulation of the Minister of health (Permenkes) 1787 Number of 2010 section 5 paragraph m and n. Provision that prohibited to serve ads with sales promotions, discounts or discount, in exchange for medical services, as well as giving testimony in the form of advertising or publication in mass media.
TCM is also in breach of advertising impressions Permenkes 1787 Number of 2010 section 5 paragraph f. Rules it mentions that advertisement or publication is not permitted if the health memublikasikan method, medicines, tools and new healthcare technology or non-conventional still doubtful or unproven.
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